• Get sponsors to pay for promotion time. Many of these sponsors can be non-traditional advertisers that would never buy television time.
• Put your weather teams into the science curriculum of schools
• Build your reputation as a community-minded broadcaster by supporting students and education.
• Help establish your station as a leader in local online services.

• Six pre-produced promotional commercials per year, commercials that offer education tips for parents;
• A turnkey science-education web site, completely branded for the sponsoring station.

WeatherEye’s on-air campaign earns new revenue. Companies looking for an image-building project pay for the right to co-sponsor the project in your local markets. The campaign can be customized as needed. The program lets you get sponsors to pay for public-service type promotional spots.

Pillsbury of Cedar Rapids is a good example of this. The company has purchased hundreds of promotional commercials for KGAN’s version of WeatherEye. Since Pillsbury of C.R. makes ingredients for baking mixes, they have no retail products. WeatherEye gave this non-television advertiser a reason to spend marketing money with KGAN.

WeatherEye’s web site is the key to marketing and public service success. The on-air commercials please the sponsor; the web site pleases your viewers. Our advanced online technologies allow us to give each station a fully-branded site--not just a site that has your logo stuck in a corner.

WeatherEye’s web site lets teachers use your online lessons whenever they want. Parents can access special information just for them. Online features even allow us to offer interactive quizzes with scores e-mailed directly to teachers.

Educators guided the project’s development from the start. It was initially tested in more than a dozen classrooms and has now spread to more than 700 classes from coast to coast. WeatherEye is flexible, designed for schools with a range of computer technology.

WeatherEye’s web site is the result of more than 1,700 hours of work. We administer the web site, keeping WeatherEye constantly available to your viewers. This saves you money by eliminating development and maintenance costs.

As WeatherEye’s membership expands, so does its reputation. The National Education Association chose WeatherEye as a Web Winner site. Teachers from across the nation have registered for the project. WeatherEye allows you to instantly become part of that growing recognition.